Every business should have a Facebook Page
Nowadays this is vital to every business, not only will you be able to reach more people by being present on Social Media but it gives you the opportunity to communicate directly with your fans, clients or customers. I’ve ran into so many businesses that say they would rather not be on Facebook for the simple reason of the risk that someone may say something bad about their business. This is foolish, as you will learn and may even know. A bad review is one of the easiest ways to turn that customer into a raving fan. I could go on and on about that topic but I will just direct you to my website where you can find all kinds of information on managing your social media with lot’s of do’s and don’ts.
Some things you will need to create for your Facebook page. First is a custom cover photo and profile picture. If you don’t know the difference I will explain. Your profile picture is the smaller of the two and will show up on your page as well as any post or comment you make across the site. There are rules Facebook has in place and if you break them you run the risk of your page being removed. Although lot’s of people don’t follow the rules it’s only a matter of time before they get caught and the longer it takes the more damage it will cause as your fan base will be bigger the older it gets. So, what you should do for your profile picture is one of two things and you can always rotate them as well. Make a picture that is 180×180 pixels in size. Create this to have either your company logo or a combination of your business name phone number and website if you have one. I like adding the business website this will let people know you have a website also. Just be creative and consistent with your logo. Remember that is your profile picture. Now we can create a “Cover photo” This is the large image that is at the top of your page. When on your Facebook page you will see the cover photo and your profile picture together. They overlap the profile pic into the lower left side of your Cover photo. So when creating your Cover photo if your using a custom picture with text be careful not to place text where the profile picture will render. Facebook has rules set forth for your cover photo and say you can only have 20% of the photo be text. They recently changed the rules on cover photo’s and now allow you to have a call to action on your cover photo. If you are creating your own cover photo the size of that picture is 850×315 pixels. A great cover photo goes a long way, a nice version is one that is an actual picture of your product. This is a great one for restaurants where they can showcase the food they serve. Remember this is not permanent either and can be changed out when ever you wish. Although it’s a good idea not to change your profile picture to often as you want it to be recognized and used for branding your business.
So now you are looking good and are ready to add some content. One of the most important areas you can use is your about section. You will notice how much of your about page will show up on your page when you fill it out. This is a good place to place a link to your website in the first or second line of text. Then move down and fill it in appropriately using your business description. Fill out every area available and don’t leave anything blank. If an area is blank potential customers are going to think you don’t care enough to tell them, so the more info the better.
Now you are ready to move on to building custom tabs! This is a must now on Facebook as it gives you the opportunity to share information that was not available up until the last year or so. I wasn’t going to cover this but I feel it is so important in making your page really stand out and look great I want anyone reading this book to be able to show off and be a competitor in your market. There are many ways to create custom tabs but the best and free way is what I will show you as I still use this myself.
You need to be logged in to Facebook with your personal account, because when ever you create a page for a client you are going to be an admin of the page which gives you control over the content as well as management of that page. When creating a page for a client you will make either the owner or someone the owner approves an admin of the page just like you are. Then any other pages you create will be stored in your Facebook account for easy access and allows you to use the page as the business when posting.
Back to the custom tabs. Do a search in the search bar inside Facebook and type in HTML. Select the one that is labeled as an app and has millions of users. You will be taken to the pages app page and asked to allow permissions. Click on allow and select which one of your pages you want the app to appear on. There are detailed instructions on doing this as you continue. Now you can go directly to that new app page and edit it as you see fit. The only thing I want you to know about these apps is how to change the app photo, this is the clickable picture that displays on your page. This all has to be done on a desk top computer as apps do not show up on mobile screens yet. There is a little grey pull down on the top right side of where your apps appear on your page. Click that and you will see an option to edit app. Click that and the next screen will be a pop up window, here you can change the name of the app as well as change the picture. Click the link to change the picture and this will open another window where you will be able to select upload from computer. You want to have your custom app picture prepared ahead of time and this app photo size is 111×74 it is small and you will want to create a topic appropriate icon for the app. So if it is going to be a page with more info about your business you would write the text about us in the photo. Or you can use custom tabs to create coupons and then you could write Coupons or Deals in the app icon. Use this picture to upload as your photo and it should upload it. You may not see the change in that window, just close that window to bring you back to the original window and click Save. Once saved you can close that window and you should see your new app icon picture on your new custom tab/app.
If you have any trouble understanding or following my directions you can use the Facebook help section which has detailed instructions on how to do anything. Facebook wants you to succeed so they have an extensive help section for any topics.
Now your page is ready for content of your own. Just remember when posting as a business you want to attract customers and fans not drive them away. Nobody likes to be sold to 24/7 So there is a good rule of thumb to go by with the exception of restaurants that would post their daily specials. You want to use the 80/20 Rule and honestly I think it should be 90/10 and that means 90% of what you post should be social and engaging, the other 10% can be about your business and sales like. My philosophy on this is if you can keep people entertained and interested in your content. When it comes time for them to need your product or service you will be the first person they think of because they constantly see and interact with your Facebook page. If you just post things like look what we have and 20% Off on this and that all the time, people are going to unlike your page. It is a lot easier to lose a fan than it is to gain one so take my advise on this very seriously and you will have a fun and active fan page.
For more information on building your brand and social media. Visit www.Flipit4u.com or my Facebook page at www.facebook.com/flipit4umarketing you will find lot’s of great information about building your business on social media on both sites.