Does guest blogging help you rank better?
Not if your spammy about it. According to Google’s own Matt Cutts, he says that guest blogging is a hot topic these days but bloggers beware. Matt goes on to explain in his short video that Google is on to people abusing this trending way of getting what could be valuable back links from other sites. Guest blogging is a genuine way to gain more pagerank for yourself but only if done correctly and with integrity. Google knows that there are marketers just pumping out blog posts as if they were selling hot dogs at a baseball game. Some are going as far as spinning their article too not even writing an original quality post. These tactics are going to do nothing but hurt you when Google catches up to you, and trust me they will. You thought the Panda and Penguin were bothersome rodents. Wait until you see the Dragonfly or some other pestly type update that comes down the pipe and destroys your credibility and your pagerank. Enough from me have a look for yourself at this video Matt Cutts posted on the Google Webmasters YouTube channel.
I would imagine it’s a problem if Mr. Cutts is making a video about it.
If you are a blogger and have been using this technique to gain a little headway on the search engines, I would suggest you do it the right way and not go overboard. Take the advice of the expert from Google and actually create original content that is going to be welcomed and appreciated. Just remember if you are trying to beat the system then you’re not creating good content and you should start listening to the warning being put in front of you. Spinning articles is nothing new and it is easily spotted. It may save you time but it’s not going to be worth it in the long run. So to save yourself a lot of time and headaches. Take head of the warning and start creating good original content that is relevant to your market or industry. I thought this was noteworthy and figured I’d write a post to share with you. Remember to sign up for my newsletter at the top right of any page and be kept up to date on things happening in the marketing world.
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