One of the main things we can do when trying to build our reputation in any market is being noticed. I see all to often businesses that are not optimized to stay on top of the competition. Lot’s of businesses have a great service or product but when you can’t be found what good is it.
One of the biggest mistakes I see is companies that don’t utilize the power of Social Media. Two things happen here.
1. They set up a business page on one network that usually being Facebook and when they don’t see any activity, likes, or sharing they just toss in the towel and say that isn’t working for us.
2. They set up a business page and somehow think that people are going to flock to it because they have a page! Then nothing happens and they see it as useless.
These two scenarios are all to common and can be fixed and made useful if they actually put the time or effort into maintaining their presents on Facebook.
Here is a great article on using social media for your business
You can’t just create a page and expect people to flock to it and share it just because it’s there, nor can you expect results from a page that has under 100 fans. A local business can actually make use of a page that has under 100 fans depending on the type of business it is. As long as these fans are all local fans you will be able to engage them and grow your page. My advise is to keep at it, even if you think nobody is listening or seeing your posts. The more you use it the more likely you are to get noticed.
The key to any business page is to keep at it, understand that you can’t build a fan page over night it takes time. Even if it takes 6 months to a year if you are posting regularly you will start seeing progress. The other thing is don’t use your business page to make sales. I know sounds crazy right, that’s why you wanted to be on Facebook so you could increase your sales. Well guess what? Just by being there and communicating with your fans you are building a community of trust worthy fans. When the time comes that someone needs your product or service guess who they are going to think of first. Your business, why because they have seen you posting and keeping them entertained or just providing some helpful tips regarding your industry. Those things stick with people even though you can’t see it. If you are following my suggestions and providing them with content on Facebook that is actually useful or even just fun facts, your business will be on their mind when it comes time to make a purchase.
I have written many posts about using facebook for your business here is a link to a post called Facebook tips
I hope you enjoyed this post and I hope you can understand the social game a little more. Brows through my other posts to find more info on how to use social media for your business.