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China Sees Mobile Gold Rush

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Mobile Marketing Watch


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Posted: 27 Jun 2011 08:50 AM PDT

Mobile Marketing China Sees Mobile Gold Rush as Projections Put Big Numbers Behind Mobile Ad SpendMobile ad spend is on the rise globally, but China – the world’s largest mobile population – is leading the pack when it comes to mobile advertising expenditure.

Chinese Internet research firm iResearch is turning heads with a recently published graph that projects future mobile ad spend within China.

iResearch Consulting dissected the data of eMarketer and found that China’s mobile advertising expenditure shows increasing trend, far more than the other three members of BRIC (Brazil, Russia, India, and China),” the report reads.

According to iResearch, mobile ads expenditure will approach $1.4 billion within four years – growth that leaves other large emerging mobile markets in the dust.

The data show that China’s mobile advertising expenditure amounted to 223 million U.S dollars in 2010, India, Brazil and Russia’s figures were $35 million, $12 million, and $12 million respectively; it is forecasted that by 2015 China’s mobile advertising expenditure will accumulate to $1.39 billion, far higher than the rest of the BRIC.

Driving the continued growth, iResearch projects, will be the further expansion of China’s mobile user base, which presently sits at some 900 million wireless subscribers. Smartphone sales in the region will also help drive mobile ad spend, along with the surging popularity of mobile apps in China (and across Asia at large).

For more details from the iResearch report, click here.

Mobile Marketing China Sees Mobile Gold Rush as Projections Put Big Numbers Behind Mobile Ad SpendMobile Marketing China Sees Mobile Gold Rush as Projections Put Big Numbers Behind Mobile Ad Spend

Mobile Marketing China Sees Mobile Gold Rush as Projections Put Big Numbers Behind Mobile Ad SpendMobile Marketing China Sees Mobile Gold Rush as Projections Put Big Numbers Behind Mobile Ad Spend

Local Mobile Advertising Sees Continued Growth and Adoption, Finds Verve Wireless Report

Posted: 27 Jun 2011 08:29 AM PDT

Mobile Marketing Local Mobile Advertising Sees Continued Growth and Adoption, Finds Verve Wireless ReportThe local mobile ad experts at Verve Wireless have published their quarterly Local Mobile Index. And the findings are both impressive and in line with expectations about the continued growth in overall local advertising spending in mobile from the previous quarter.

Verve’s Q1 Local Mobile Index “seems to substantiate recent analysts’ forecasts calling for US Mobile Local Ad Revenues to Grow From $404 Million in 2010 to $2.8 Billion in 2015,” the report suggests.

Verve defines local advertising spends as small and medium businesses purchasing mobile media within their respective markets. It does not include national advertisers spending in specific local markets, which Verve instead classifies as national advertising.

Verve points to the following achievements as prime examples of the growth referenced:

  • Automotive was the top category with 28% of local mobile ad spends
  • St. Louis was the leading emerging metro area for local campaigns
  • Wednesday is the biggest day for local content consumption on mobile
  • Local display ads on Android platforms performed 52% better than on Apple’s iPhone

“Even we were surprised by the substantial increase in local ad spends,” states Greg Hallinan, Chief Marketing Officer for Verve, “we expected growth, but an 82% increase really demonstrates how fast local ad dollars are shifting to mobile. In some respects, ‘Main St.’ is moving faster than ‘Madison Ave.’ into mobile advertising.”

To read the full report from Verve, click here.

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Chris Picanzo

I am a family man first, father of two wonderful children and a beautiful wife. I enjoy working on the computer to help local businesses with marketing to the masses. It is a passion of mine to help others succeed, in doing so becoming a trusted authority in my field of service. I truly believe that the only way to live is to give. Giving is caring and caring makes for a better world all around.
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